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UBC in digital marketing

what is UBC in digital marketing? In the rapidly evolving landscape of digital marketing, new concepts and terminologies continuously emerge, challenging marketers to stay abreast of the latest trends and techniques. Among these concepts is UBC, an acronym that has sparked curiosity within the marketing community. But what does UBC stand for, and why is it significant in digital marketing? This article delves into the intricacies of UBC, unravelling its meaning and exploring its application in the digital marketing realm. Understanding UBC by Melanie Deziel  UBC, or U

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The Basics of Digital Marketing

Understanding the Basics of Digital Marketing In the digital age, marketing has evolved. It's no longer confined to print ads, billboards, or radio spots. Today, digital marketing reigns supreme. It's a broad field, encompassing various strategies and channels. But what exactly is digital marketing? In essence, it's a way to connect with and influence potential customers online. It's about reaching people where they spend their time and money. From your website to your online branding assets, digital marketing involves a spectrum of strategies. It includes emai

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Basics of Freelance Digital Marketing

Understanding the Basics of Freelance Digital Marketing The digital landscape is ever-evolving. It's a world where trends shift rapidly and new opportunities emerge daily. In this dynamic environment, freelance digital marketing has gained significant traction. It's a field that offers flexibility, diversity, and the potential for substantial income. But what exactly is freelance digital marketing? It's the practice of offering digital marketing services on a contract basis. As a freelancer, you're your own boss, choosing the projects you work on and setting your

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Build a Business Case for ABM

How to Build a Business Case for ABM In the realm of B2B marketing, Account-Based Marketing (ABM) is gaining traction. It's a strategic approach that aligns sales and marketing efforts on high-value accounts. But how do you convince stakeholders of its value? How do you build a compelling business case for ABM? This comprehensive guide is designed to answer these questions. We'll walk you through the process of building a business case for ABM. From understanding the concept to demonstrating its benefits, we've got you covered. An illustration of build

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digital marketing account manager Work

what does a digital marketing account manager do? In the digital age, marketing has evolved. It's no longer just about traditional methods. Digital marketing has taken center stage. And at the heart of this revolution is the digital marketing account manager. But what exactly does a digital marketing account manager do? This role is often misunderstood. In essence, they are the bridge between a company and its clients. They manage and oversee digital marketing strategies. Their goal? To ensure that the company's digital marketing efforts align with the clie

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